General growth of WhatsApp Messenger
The leisure habits of the people have had to change in a forced way in recent weeks due to the coronavirus. After-school activities or weekend getaways outdoors are being replaced by home plans. In this time of confinement and the consumption of video games has tripled in this period. WhatsApp is the messaging application that is growing the most in use during the new coronavirus pandemic. WhatsApp Messenger with an increase of 40% of generalized growth.
Applications and messaging services allow you to maintain remote contact with family and friends. So the time spent on them has increased during the crisis caused by the new coronavirus globally. In the specific case, the Kantar data indicates an increase in the time spent on WhatsApp Messenger of 76%. Above the 40% growth registered in general terms, and the 50% indicated by Facebook a few days ago.
This greater use is mainly located in the age range between 18 and 34 years. Kantar points out that the growth of WhatsApp Messenger, Facebook and Instagram has been more than 40% among those under 35 years of age. In addition to this type of applications, during the pandemic there has been an increase in the use of web browsers (70%), traditional television (63%) and social networks (61%).
Increased Gaming traffic on mobiles and systems
According to data, between March 13 and 15 gaming traffic increased 271% compared to the previous week. For example, the schools in the Community of Madrid closed on Wednesday the 13th. They coincided with the spectacular increase.
The network managed to manage up to 700 Gbs more than usual, with Saturday the 14th being the busiest. The gaming sources that have grown the most are Playstation and Xbox. In addition to downloading games on mobiles and other devices.
Another important data provided is the consumption of WhatsApp Messenger. The application with the highest growth in the week of March 9 to 15. WhatsApp Messenger traffic grew 550%, which means managing 381 Gbs more than usual. Saturday the 14th was also the peak of the week in the whatsapp messaging app.
Telework tools – whatsapp messenger
The increased use of teleworking has also had an important reflection on the network. As shown by the traffic generated by remote work tools such as Skype and Webex, which has multiplied by four. The use of these tools shot up on March 13.
The data , taking as a reference on Tuesday, March 17, indicates that mobile voice consumption increased by 40% at the peak time of 12 in the morning. At that same time, many recovered the landline, whose consumption increased that same day and at the same time by 45%.
Regarding data consumption, mobile data on the 17th at 11pm had increased by 41% compared to any other day. While fixed data consumption increased on March 20 at 10pm by 40% , caused by the consumption of OTT and streaming platforms. For example, on Saturday the 14th, more than 8.8 million viewers accessed Movistar +.11 percent more than the previous Saturday, and consumption rose almost 50%.
People watching movies
From Monday 9 to Sunday 15, an increase in total traffic on the Movistar IP network of 3 Tbps (Terabyte per second) was confirmed. 26 percent above the usual traffic during the year, which means about 1,500 hours of HD movies per second.
Despite this volume of data and user consumption, they assures that the networks are “perfectly prepared to support current traffic.” However, they have some tips for the efficient use of networks. Such as avoiding sending mass emails, sending links instead of heavy files, downloading heavy things in off-peak hours. Using the landline for calls and making audio conferences better than video conferences.